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London Turns ARIRANG Red for BTS THE CITY
London became an ARIRANG city as BTS took over landmarks, cultural spaces, pop-ups and fan experiences surrounding their long-awaited stadium return.
Featured Jul 04, 2026 10:00 AM
HYBE / Weverse
Created alongside BTS WORLD TOUR ‘ARIRANG’ at Tottenham Hotspur Stadium, the project carried the group’s music, history and message far beyond the concert venue. Across one unforgettable week, London became part of the ARIRANG era through landmark installations, exhibitions, fan activities, Korean culture, food, fashion and shared ARMY experiences.
On July 6, the London Eye glowed in ARIRANG red while a special ARIRANG boat installation appeared along the River Thames. Together, the two landmarks created one of the city chapter’s most cinematic moments—BTS’s newest era reflected across the London skyline and water.
At the Korean Cultural Centre UK, ARMY could revisit BTS history through music-video screenings, interactive spaces and an exhibition featuring authentic stage costumes from the group’s legendary 2019 LOVE YOURSELF: SPEAK YOURSELF performance at Wembley Stadium. The display connected the memory of BTS’s first London stadium era with the beginning of their post-service return.
The wider program also included ARMY MADANG at Outernet, a Samsung Galaxy experience, the IMAGINE YOUR KOREA pop-up, a Korea Gallery trail at the British Museum, BTS POP-UP: ARIRANG on Oxford Street, a Nike x BTS pop-up and the JUNG Festival food market in Dalston.
An official eight-mission Stamp Rally invited fans to move across the city and collect digital stamps from selected locations. ARMY who completed enough missions could unlock a special London digital badge, while a limited number of participants also received access to a BTS Digital Membership trial.
BTS THE CITY turned London into more than a tour destination. It became a meeting point between BTS’s past and present—Wembley memories, ARIRANG lights, seven members together again and ARMY moving through the city as part of the story.
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