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BTS THE CITY ARIRANG Takes Over New York: Full ARMY Guide, Pop-Up, Events and Map

New York is becoming a full BTS city: ARMY MADANG, an ARIRANG pop-up, Wembley outfits at Grand Central, Top of the Rock, a citywide Stamp Rally, food collaborations and more surround BTS’s East Rutherford concerts.

Pinned Featured Jul 21, 2026 05:00 AM HYBE / Weverse / BTS Official
BTS THE CITY ARIRANG Takes Over New York: Full ARMY Guide, Pop-Up, Events and Map
BTS THE CITY ‘ARIRANG’ is officially transforming New York and New Jersey into a citywide BTS experience from July 24 through August 3, 2026.

Created alongside BTS WORLD TOUR ‘ARIRANG’ in East Rutherford, the project expands the concert experience beyond MetLife Stadium through exhibitions, fan activities, landmark takeovers, food collaborations, shopping, photo experiences and a digital Stamp Rally connecting locations across the city.

BTS WORLD TOUR ‘ARIRANG’ in East Rutherford

BTS are scheduled to perform at MetLife Stadium on:

August 1, 2026
August 2, 2026

The stadium will also become an official Stamp Rally location during both concert dates.

These concerts sit at the centre of the New York chapter, but THE CITY allows ARMY to continue experiencing the ARIRANG era before and after the performances.

BTS POP-UP: ARIRANG in New York

The official BTS pop-up will operate from:

Dates: July 30–August 3, 2026
Location: 456 W 18th Street, New York, NY 10011

The pop-up brings official ARIRANG merchandise and album-era design into a dedicated physical space for fans. Participation instructions are being handled through separate official notices, so ARMY should check Weverse before travelling.

ARMY MADANG at Grand Central Terminal

Vanderbilt Hall inside Grand Central Terminal will host one of the city project’s most meaningful programs from July 30 through August 3.

ARMY will be able to:

Customize BTS-themed T-shirts
Join the official Stamp Rally
View authentic performance outfits from BTS’s historic LOVE YOURSELF: SPEAK YOURSELF Wembley Stadium concert

The Wembley exhibition connects BTS’s earlier stadium history with their new ARIRANG era—London memories preserved inside one of New York’s most iconic landmarks.

ARMY MADANG at the Korean Cultural Center New York

From August 1 through August 3, the Korean Cultural Center New York will become another major fan hub.

Activities include:

Official Light Stick customization
“Keep Your Love Song” programming
Samsung Galaxy experiences
TIRTIR beauty activities
Tous les Jours treats
Photoism booths
ARIRANG Theater screenings

The ARIRANG Theater will revisit BTS’s journey through choreography-practice videos and the KEEP SWIMMING documentary. Fans can attend the theater program even without an ARMY MADANG reservation.

Samsung Galaxy Experience

Samsung will operate an official experience booth inside ARMY MADANG at KCCNY.

Visitors can:

Verify their visit to receive limited BTS THE CITY New York merchandise
Create custom stickers
Take and print photos using Galaxy devices
Join the Stamp Rally experience

The booth connects Samsung’s current BTS partnership with the wider ARIRANG tour and city project.

Top of the Rock ARIRANG Takeover

Top of the Rock at Rockefeller Center will join the BTS THE CITY program from July 31 through August 3.

The observation deck will function as an official Stamp Rally location, giving ARMY the chance to experience the ARIRANG project above the New York skyline.

A normal city view becoming part of a BTS tour map is honestly peak THE CITY behaviour 😭💜

ARIRANG Stamp Rally

The official Stamp Rally connects multiple locations across New York and New Jersey.

Confirmed mission spots include:

MetLife Stadium
Grand Central Terminal
Korean Cultural Center New York
Top of the Rock
Arte Museum New York
Bank of Hope
Photoism locations
Selected food and partner locations

ARMY can check in across the city while exploring different parts of the THE CITY experience. Some locations require tickets, purchases or advance reservations, so fans should review each program individually.

BTS History at the ARIRANG Theater

The Korean Cultural Center’s ARIRANG Theater will show content tracing BTS’s development from debut to the present.

The program includes:

Choreography-practice videos
Career-spanning BTS content
The KEEP SWIMMING documentary
A look back at the road leading into the ARIRANG era

This makes the New York project more than a merchandise or photo experience. It becomes a small BTS archive inside the city.

Food and City Collaborations

BTS THE CITY New York also includes collaborations with multiple food and hospitality partners, including:

Tous les Jours
Black Tap
Kim’s Kimbap
Liberty Bagels
Seoul Bingsu
Van Leeuwen Ice Cream
Korean restaurants across Manhattan
33 Hotel by SONO Calm

Selected locations will offer themed experiences, limited merchandise or Stamp Rally participation. Program dates vary by partner.

Big Bus Tours and New York Travel Experience

A special BTS THE CITY route will also be available through Big Bus Tours from July 24 through August 9.

The program allows visiting ARMY to explore New York while staying connected to the wider ARIRANG city experience.

Between the bus tour, landmark takeover, food stops and Stamp Rally, BTS have basically turned sightseeing into a comeback activity.

Important Reservation Note

Some experiences require advance reservations, while others are available first-come, first-served or require a separate venue ticket.

ARMY should:

Use official Weverse links only
Check updated reservation notices
Confirm operating dates before travelling
Avoid unofficial resale offers
Expect limited capacities
Remember that schedules may change because of weather or on-site conditions

HYBE specifically warns that program schedules and operations may change, and some activities have limited capacity.

Why This Is More Than a Concert Weekend

BTS THE CITY projects are designed to allow a tour’s emotional world to spread into the surrounding city.

In New York, that means:

BTS history inside Grand Central Terminal
ARIRANG above Rockefeller Center
Concert nights at MetLife Stadium
Korean culture at KCCNY
BTS-themed food, photos and shopping
ARMY moving through the city together

The concert may last only a few hours.

THE CITY turns the entire week into part of the memory.

ARMY Note

BTS really said:

Why attend one concert when you could also:

customize your Light Stick
visit Wembley outfits
eat BTS-themed desserts
climb Top of the Rock
complete a citywide mission
visit a pop-up
tour New York
and somehow still have energy for MetLife 😭

New York is not just receiving a BTS concert.

New York is entering the ARIRANG universe.
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