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BTS POP-UP: ARIRANG Opens in the Heart of Paris

The ARIRANG era has arrived in central Paris through an official BTS pop-up filled with album-inspired design, merchandise and a dedicated space for European ARMY.

Featured Jul 10, 2026 10:00 AM HYBE MERCH / Weverse
BTS POP-UP: ARIRANG Opens in the Heart of Paris
BTS POP-UP: ARIRANG has officially opened in Paris, bringing the visual identity of BTS’s fifth album and world-tour era into a physical space created for ARMY.

The pop-up runs from July 10 through August 2, 2026, at 38 Rue du Mont Thabor in central Paris. Positioned close to some of the city’s most recognised fashion and cultural districts, the temporary store gives fans another way to enter the ARIRANG chapter beyond streaming, concert stages and digital content.

The official operating schedule changes throughout the event. From July 10 to July 14, the store is open from 10 AM to 8 PM. Hours extend from 9 AM to 10 PM between July 15 and July 20, before returning to 10 AM to 8 PM from July 21 through August 2.

Entry is primarily managed through advance online reservations. Visitors must create an account, complete identity verification and present the live entry QR code generated through the reservation system. Screenshots of QR codes are not accepted, and each reserved visit is limited to approximately thirty minutes.

The Paris pop-up arrives shortly before BTS’s ARIRANG concerts in the city, turning the wider Paris chapter into more than a stadium stop. It becomes a meeting point between BTS’s newest musical era, the atmosphere of the tour and European ARMY experiencing the group’s full return together.

From Seoul to Paris, ARIRANG continues to move across cities—not only as an album or concert, but as a world that ARMY can physically step inside.
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